Rolex Submariner watch
Rolex Oyster Perpetual Submariner Date watch, Oystersteel case, green plate, and green ring
How can a low-key diving watch become a distinctive icon? The reason is not just that it looks good; many other watches of the era were equally well-designed. The main reason why the Rolex Submariner is so famous is its connotation. An accurate watch enthusiast will tell you that this is a treasure to be noticed. Excellent performance, beautiful and discreet, this is a must-have collection.
Rolex headquarters in Geneva
The earliest Rolex Submariner watch, 1953
Before we delve into the popularity of Rolex Submariner watches on social media, let’s take a look at some data:
In March 2018 alone, the Rolex Submariner tag was used approximately 30,460 times, 25,376 of which were from Instagram.
More than 90% of users are male. The largest age group is 18-24 years old, accounting for nearly 50%, followed by 25-34 years old. These age groups match the primary Instagram users. The male/female ratio indicates that the general population is mainly men interested in luxury watches.
The Submariner also holds a unique place in the Rolex fan community. An article on Rolexforums.com perfectly sums up the feeling of a true enthusiast: “No matter which Rolex you buy, you haven’t truly joined the ‘club’ until you own a Submariner. Some people buy a Daytona. , Skywalker, GMT-Master…of course they’re all beautiful, but I can’t help but think, ‘What, no Submariner?'”
Rolex ad with Sir Malcolm Campbell
Dr. Sylvia Earle
Initially, the Rolex Submariner was a low-key, practical tool watch sold very cheaply. It was not until the 1980s, with the increasing popularity of stainless steel in fine watchmaking, that the Rolex Submariner became a luxury watch. I don’t remember; it’s been James Bond’s go-to for years. For the past 60 years, the design of the Rolex Submariner has remained unchanged, spanning the changes of the times, and its aesthetics are instantly recognizable, ensuring its iconic status. Swiss Rolex replica.
The Rolex Submariner’s universality is another reason it has won a loyal following. First of all, this is a great dive watch, but it’s also adaptable to other situations. When sitting in the office, choose the Submariner; when hiking, choose the Submariner; when attending a wedding, choose the Submariner; when diving in the pool, choose the Submariner. The Rolex Submariner remains instantly recognizable even after iterations or the introduction of new dial colors. No one would mistake the “Hulk” for any other watch or model. The iconic status of the Rolex Submariner is deeply rooted in the overall design rather than superficial color matching.
Rolex Submariner watches with luminescent hands and hour markers.
The purest Rolex Submariner watch, no date, Oystersteel case, black dial, and black ring
Symbol of luxury
The Rolex Submariner is to luxury watches what the Hermès Birkin bag or Chanel little black dress is to luxury fashion. During the 1960s (and later the 1980s), Rolex launched some great advertising, which helped the brand establish the lofty status it still enjoys today. The Rolex Submariner is a product line essential to the brand’s advertising campaign. More importantly, it helped to enhance the status of the Rolex Submariner as a luxury item today. Bell and ross replica.
But after talking so much, I still need to explain why the Rolex Submariner is so famous on social media. The answer is straightforward: Rolex Submariner is very popular everywhere. It is the most-produced luxury watch in history and a timeless classic that has been imitated (undoubtedly never surpassed). Social media is a reflection of real society. If something is popular in real life, it will naturally be popular on social media. For that, influencers love Rolex Submariners, enthusiasts own (or want to own) Rolex Submariners, and even people with little knowledge of luxury watches instantly recognize a Rolex Submariner.
Band Width: 20mm
Case Size: 40mm
Band Color: Silver-tone