Regarding Rolex, the watches that most readily come to mind are the Submariner (Submariner) and the Daikin Rolex Day-date… They all have self-winding movements and Oyster-style waterproof cases. Other GMT, Skywalker, Explorer, and other series are more or less related to them. Therefore, many people say that Rolex is “unchanged and has no new ideas.”
But Rolex has a unique “Cellini” series, which is not well known to the public. It is also known as “the least Rolex Rolex.”
In the impression of most watch friends, Rolex is a “stable” brand. But, for a long time, Rolex, like other watch brands, made watches for money, producing all kinds of messy, strange, and incredible styles. For example, this rose gold waterproof watch was made for the South American dealer Serpico y Laino in the 1930s. Best swiss replica watches.
In 1953, Rolex ushered in a significant turning point in the brand’s history. This was the year Sir Edmund Hillary and Tenzing Norgay climbed the world’s highest mountain. Explorer. To commemorate this event, Rolex launched the “Explorer” series in 1953, thus opening a new era of “tool watches.”
1953, Explorer; 1953, Submariner; 1955, Greenwich GMT; 1956, Milguass; 1960, Deep Sea Special.
With the success of the “tool watch,” Rene-Paul Jeanneret, then Rolex’s marketing director, began to think about creating watches more suitable for grand formal events, thus launching the “Cellini” series in the early 1960s. The name comes from the famous Italian Renaissance sculptor Cellini in the 16th century.
The “Cellini” Cellini series is designed for banquet events. It is very similar to Piaget’s watches. Its watches will be thinner and lighter, and the focus is on appearance design. As a result, most of the “Cellini” series use manual movements and non-Oyster waterproof cases to reduce size and thickness.
The reason why Rolex is so successful today must be inseparable from the two most essential technologies, “Oyster waterproof” and “Perpetual movement.” The “Cellini” series did not use these two technologies, so since its birth, it has not been popular in the market and relegated to the sidelines for a long time.
In 2014, Rolex released the new Cellini series. While retaining the original intention of a formal watch replicas, it adopted a lock-handled waterproof case + automatic winding design for the first time.
Rolex currently defines the Oyster case as having a waterproof depth of 100 meters, while this Cellini is only 50 meters.
However, even if it is only 50 meters away, as long as there is a lock handle, there is no problem with washing hands and flushing cold water for daily use. Compared with the previous old Cellini, it is much more convenient.
At the same time, this generation of Cellini still uses the brand’s iconic dense bottom design and the self-produced Cal. 3195 self-winding mechanical movement cannot be seen inside. The back cover is slightly arched, giving it the feel of an antique Rolex bubble back.
The most unique thing about this time is not that it is waterproof + automatic winding but that it has a moon phase function. In its 112-year brand history, Rolex has only launched three watches with moon phase function: Ref. 8171, Ref.6062, and Ref.50535. It has been nearly 70 years since Rolex last launched a moon phase.
This Ref.50535 is more refined and luxurious than the previous moon phase. Its moon phase disk is made of a piece of blue enamel, fired at a high temperature of 800°C, making it dense and complex. At the same time, the full moon is made of natural meteorites. Through the triangle mark in the center of the dial, you can know the profit and loss of the moon by comparing it.
Different from moon phase watches designed by other brands, the viewing function of the moon phase of Rolex Ref. 50535 is far greater than its practical function. Except that its moon phases can be accurately read during the full moon and dark moon, other days can only be guessed. This design aims to show the beauty of the craftsmanship of enamel and meteorite moon phases to the greatest extent.
And for such beauty, this Ref.50535 also has a little-known configuration.
Rolex has gradually etched a micro-crown on the sapphire mirror at the 6 o’clock position of most of its models to prevent counterfeiting since 2002. If you need to check this secret mark, using a mobile phone flashlight from the horizontal side in a dark environment is the easiest way.
In addition to the anti-counterfeiting small crown, this Ref.50535 also has an exceptional pattern. The lower part of this Rolex crown has two oval windows and a horizontal line. This means it has an inner and outer double-sided coated mirror rather than an uncoated or single-coated version.
Through this double-sided coated watch mirror, you can appreciate the beauty of the enamel moon phase more intuitively and clearly.
Cellini has no lock, waterproof, and automatic mechanical movement, so it is called “the least Rolex Rolex.”
Ref.50535, equipped with a lock handle, waterproof + automatic mechanical movement, breaks through the original historical image of Cellini and even adds a moon phase function, making it the “least Cellini.”
Case Color: Rose Gold-tone
Dial Color: White Dial
Band Width: 20mm